The Dark Side of Technology Trends for 2014

Also, consumers are balking.  After every major technology boom, there is a popular backlash – and we would be foolish indeed to think we will escape it this time. The innovations of the Twenties (automobiles, radio, airplanes) gave rise to the first of the science-based monster movies. Manned space travel gave way to fears of alien UFOs. And the current iPhone and tablet revolution will give way to…who knows. But there is a consumer backlash that will ebb and wane in 2014.

Last year, we predicted with great confidence that 10 things would happen:

1. Automobile technology would be an emerging trend.
2. AOL would make a comeback.
3. The desktop PC would face declining sales, but would not be dead.
4. Tax preparation systems would stage a recovery to become more central to accounting practices.
5. Computer security would begin to evolve.
6. Touch screens would be a bust.
7. Windows 8 would be…somewhat successful.  But no more than that.
8. Technology costs would soar, especially for cell phone data plans.
9. PC Gaming would stage a comeback against “game consoles.”
10. App Stores would become a fading trend.

We won’t handicap these predictions, except to note that the last one was only half true.  While “app stores” flourish, both the number of apps available and their sales numbers are dismal at best.  We’ll cut short the discussion of which others held true to save space for the trends to come in 2014.

But I would be remiss not to note that this is the 20^th consecutive year we have done this column, predicting technology trends.  And that we are nearly always right.

Predictions: 2014 Technology Trends

1. GPS devices are going the way of the wrist watch. And for the same reason – they are being supplanted by the cell phone. It is a major problem for companies like Magellan, Tom-Tom and Garmin that Google is offering its GPS navigation for free on cell phones.  Smartphones feature a screen every bit as large as the best GPS navigation unit, but for free. The GPS mapping companies can’t afford to lower their software prices from $89.95 or more to just $.99, and they can’t add enough features to make their hardware more attractive than your average smartphone. The result will be a bloodbath, this year, with few survivors except Garmin left standing. Oh, and that will make 2014 a great time to buy a GPS unit for your auto due to free-falling prices.
2. Voice Command will become a major battleground. Twelve states, the District of Columbia, Puerto Rico, Guam and the US Virgin Islands prohibit all drivers from using hand-held cell phones while driving. Beginning in October 2013, all laws were designated primary enforcement—an officer may cite a driver for using a hand-held cell phone without any other traffic offense taking place.  Some 37 states and DC ban all cell phone use by novice drivers, and 20 states and DC prohibit it for school bus drivers. In addition, 41 states, DC, Puerto Rico, Guam and the US Virgin Islands ban text messaging for all drivers. The point of all of these laws is that users of smartphones won’t be able to use them…without hands-free operations. The technology of speech-to-text and vice versa was once a sleepy little side-technology mostly being pushed by Nuance with its Dragon Naturally Speaking products. Now Microsoft and Google are in the fray, with Apple not far behind. Look for voice commands to become better and more useful in 2014.
3. Hardware costs will fall. Look for virtually every kind of computer hardware except laptops to take a nosedive in 2014. Memory, drives, printers, monitors and motherboards will become cheap as manufacturers shed their high inventories and keep the factories running. Places to look for bargains include SD storage devices, RAM memory, solid-state drives, printers and monitors. This is likely the year to invest in dual monitors for tax and audit work, if the firm has not already done so. Also, an increase in RAM for office computers and an upgrade in laser printers will be good investments.
4. Identity theft will become a major issue. Identity theft has changed dramatically in the past decade. While there are still hackers and phishers and insecure Wi-Fi to worry about, the bulk of the network intrusions that lead to identity theft don’t happen when consumers visit the wrong websites. The name of the game today is to hack a major company that collects personal information, which includes virtually every company in the US.  While some companies, like Amazon.Com, take the security of this information seriously, many do not. Look for Congress to address this by finally holding companies financially responsible for not securing data from their customers. This won’t happen in 2014, but it will include accounting firms when it does happen.
5. Cloud Computing adoption rates will continue to be slow. Talk to software vendors who just happen to have cloud-based solutions they are hawking, and they will tell you that THIS IS THE YEAR for accountants to adopt cloud computing. Many tax and accounting firms, however, stubbornly refuse to move to the cloud. It is not that they are technology Luddites, but rather that they have concerns that are not being addressed. While online accounting software is robust and successful, cloud storage of client data is not. Cloud storage systems suffer from a lack of automatic backup capabilities, lack of auto-synchronization without third-party software, and a general lack of reliability. While the worst offender is Microsoft’s SkyDrive, others also have these shortcomings.  Truth is, until cloud storage systems resolve these problems they will not see major adoption by accounting firms that value their clients’ data.
6. Windows 9 will be rushed to market in 2014. Microsoft is failing on so many fronts that the executive offices in Redmond must be in full panic. Instead of driving PC and laptop sales, Windows 8 has been such a disaster that the company is left teetering and vulnerable. Office 2013 is failing.  Its cloud storage solution, SkyDrive, is not only failing, it faces a name change due to a court loss over its name.  Windows 8, for all of its wonderful attributes, has a user interface that has left both consumers and business customers fleeing in panic. At this point, Microsoft needs to bury Windows 8 and fix Office 2013. Though most pundits think it will take until 2015 for Windows 9 to appear, I look for it to make its first appearance for public beta before the end of this year.
7. Microsoft will be challenged on the desktop. Because Windows 8 has been such a massive failure on almost every platform, competitors are ramping up. Apple’s iOS will not be a major competitor, simply because Microsoft has such heavy investments in Apple. But Google is under no such constraints, and is working hard to make its desktop solution real enough to challenge the Microsoft dominance of the desktop. And to make the game even more interesting, Mozilla (makers of the Firefox browser) has announced the Firefox OS for smartphones and tablets. A move to the desktop is only a matter of time, and for the first time in nearly 30 years Microsoft will face serious challenges to its desktop supremacy. Even if the challenger is open-source UNIX-based.
8. Social Media will begin to wane. It has been marketing dogma for more than a decade that companies must have a “social media strategy.” Never mind that the social media are declining across the board, with Facebook losing its core youth audience and Twitter under legal assault for libelous posts. Never mind that Mindspace is on life support, and new entries such as Pinterest are having trouble building the same mass audience as their predecessors. Never mind that Google’s entry, Google+, has not caught fire… LinkedIn continues to build members for business purposes, but it still has no viable business plan other than selling the personal information of its members. The bottom line is that it is nearly impossible to track interest of sales back to a social media site.  And if an accounting firm can’t build clients based on its social media strategy, why spend the money?
9. Tablets will continue to show strong sales.  At $200 to $400, tablet PCs offer flexibility that their higher-priced laptop cousins cannot – such as robust video, HDMI outputs, high-resolution cameras and 4G connectivity. In a year of recession and lower employment, which 2014 promises to be, tablets will continue to show strong sales growth. In the long run, once the recession has run its course, consumers will stop trying to pretend that their smartphone or their tablet will replace a decent desktop or laptop PC. But that will not be this year.
10. Data caps will falter, then fall.  Cell phone companies have major problems with smartphones. Having convinced Congress that 4G cellular could take the place of broadband, they now find that they can’t deliver the throughput without massive investments – which the government will not fund. So the major networks have caps on how much data you can download. The secondary networks pretend they don’t have data caps, but in truth they do. The caps are just hidden in their subscriber agreements. The bottom line, though, is that streaming media is the future, and that the cellular companies can’t hope to compete while still enforcing data caps. That is particularly true now that Verizon has purchased Red Box, and AT&T has its Entertainment service. Those companies can’t make money from streaming video and at the same time enforce data caps.

The year 2014 will be one of the most sluggish and most stagnant years of the past decade in terms of technology innovation and new products. On the other hand, this will be an enormously important year in terms of refining technologies and deciding how best to use them.

For accounting firms, this means that 2014 will be a good year to invest in new hardware; a great time to move to SaaS accounting and tax software programs; and a nice time to consider investments in new data storage, whether in the cloud or on the desktop.

Top Web Sites of 2014

The CPA Practice Advisor

A compendium of ideas, products, rants and raves from the viewpoint of the author. These are the seven top web sites we reported in 2013, reprinted for the consideration of our users at the beginning of 2014.  Note that the author has no financial interests in any of the products mentioned. Feel free to disagree, or to share your ideas by sending them to dave.mcclure@cpapracticeadvisor.com.

The BelArc Advisor.  For those maintaining a personal computer at home, this is a handy free utility that provides a complete audit of the hardware and systems of your computer. Available at http://www.belarc.com/free_download.html, note that this is for personal and not business use. Still, it is worth using at home to keep a log of what you have in the system, including model numbers, BIOS numbers, etc.

CCleaner at Piriform.Com (www.piriform.com).  CCleaner in its free version (the business version is $34.95) is a first-rate program that cleans temporary files, cleans the computer Registry if you wish, and wipes clean space on the computer so that it cannot be recovered.  Highly recommended, and incorporates into all versions of Windows.

Microsoft Security Essentials and Microsoft Defender.  Looking for a highly-rated and free anti-virus and anti-malware utility?  Look no further than Microsoft itself. The Microsoft Security Essentials program works on computers running Windows XP through Windows 7, and Windows 8 comes pre-installed with Microsoft Defender. While you will need additional malware removal tools for some of the nastier viruses, both of these work well and are highly regarded as anti-virus programs.

Glary Utilities (www.glarysoft.com).  The Glary Utilities, for $39.95 and often discounted, are among the most popular and highly-rated utility collections on the market. The collection scans and cleans your PC, cleaning temporary files, removing junk files, fixing broken shortcuts, and resolving a wide range of issues, both major and minor, that most Windows users will have no trouble recognizing. You can configure its One-Click Maintenance option to run just those processes you want with a single click, making regular maintenance simple.

Malwarebytes (www.malwarebytes.com).  One of the most highly recommended tools to remove viruses is Malwarebytes. For home use, the Malwarebytes Anti-Malware Free utilizes Malwarebytes' powerful technology to detect and remove all traces of malware including worms, trojans, rootkits, rogues, dialers, spyware and more. A small business license is also available for $24.94.

Microsoft Windows Malicious Software Removal Tool (www.microsoft.com/en-us/download/details.aspx?id=16).  The Microsoft Windows Malicious Software Removal Tool checks Windows Vista, Windows 7, Windows XP, Windows 2000, and Windows Server 2003 computers for and helps remove infections by specific, prevalent malicious software — including Blaster, Sasser, and Mydoom. When the detection and removal process is complete, the tool displays a report describing the outcome, including which, if any, malicious software was detected and removed. The free tool is updated each Tuesday by the Microsoft Updater and is a first line of defense if malicious software is discovered by an anti-virus program.

iProp  (www.amazon.com/Universal-Android-Windows-Tablets-eReaders/dp/B004W697ES). I don’t spend a lot of time beta testing hardware these days, but this gadget has some strong appeal.  It solves the problem of how to balance a tablet in those awkward places where the usual type of stand doesn’t work…like when you want to balance it on your knees. It’s marketed as an iPad device, but works well with any tablet.